The Medium from PARQOR

The Medium from PARQOR

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Cocomelon's Decline, Google Veo's Rise, Disney's & Candle Media Crossroads
Why Veo 3 is reshaping the economics of IP-dependent businesses in real-time
You Click Today, Tomorrow AI Clicks for You
How AI is redefining "the business of engagement"—from human clicks to autonomous agents acting on your behalf
Authentic Relationships, AI Agents
Why Google I/O marked the death of the 20-year search paradigm and what AI-mediated 'authentic relationships' mean for the business of culture
Goodbye Pay Windows, Hello Experiences & AI Platforms?
Why Disney, Lionsgate, and others are pivoting to experiences and AI partnerships as traditional licensing collapses
The Flattening of Brand and IP Value in the Age of AI
As AI rapidly reshapes creative value, the ESPN and HBO Max branding decisions feel insufficient
10:47
The Business Of Culture Is The Business Of Engagement... Is The Business Of Gaming?
Watch now | Netflix, Meta push their business models towards gaming, while EA leverages gaming to push into sports streaming
The Market Signal: "Make Hollywood Great Again" vs. Netflix's Engagement Flywheel
Why MHGA's focus on IP ownership may complicate Netflix's gaming and multi-platform ambitions
The Market Signal: AMC Networks, Ligue 1 and the Wholesale Future of Niche Content
When managing churn and piracy become too costly, content owners seek multiple distribution partners
1:19
The Market Signal: Meta Seeks "A Redefinition of The Category of Advertising"
Zuckerberg's Vision: Connect Your Bank Account, Set Your Objective, Let AI Do the Rest
The Medium from PARQOR
The Medium from PARQOR
The Medium identifies essential signals on how technology is shaping the business of culture, and how the marketplace is evolving in response.
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