<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://the-medium.co/p/streamings-ad-business-needs-more</loc><news:news><news:publication><news:name>The Medium from Andrew Rosen</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-09-17T17:22:18+00:00</news:publication_date><news:title>Streaming's Ad Business Needs More Scale. Price Hikes Are Driving Away the Viewers It Needs.</news:title></news:news></url><url><loc>https://the-medium.co/p/microdramas-make-hollywood-look-like</loc><news:news><news:publication><news:name>The Medium from Andrew Rosen</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-09-15T20:10:49+00:00</news:publication_date><news:title>Microdramas make Hollywood Look Like AI's Next Casualty. It’s Not.</news:title></news:news></url></urlset>