About The Medium
See how AI is changing the way people watch, play, and create media — before everyone else does.
Welcome to The Medium Substack. I am Andrew Rosen, a former executive-turned-analyst. Puck News recently described me as “the digital media savant”.
I started my executive career in 2005 when Google’s Search Engine Optimization and direct-to-consumer became the new paradigms. Inside the building, I learned what the smartest executives were missing or struggling to understand.
I then cut my teeth as a media and technology analyst during the streaming era, including writing the Medium Shift column for The Information.
Now, with over 20 years of experience in digital media, I track how generative AI is a fundamentally new medium—not just history repeating itself.
Who is The Medium for?
The Medium is for anyone who wants to see how AI is reimagining the relationship between technology, audiences, and creativity — and stay ahead of the curve.
Every essay explains what’s happening behind the scenes—the changes that are invisible to most people but will shape the future of media.
I write for investors and executives who:
Feel overwhelmed by the rapid pace of technological change
Struggle to assess how AI is reshaping content creation, distribution, and monetization
Fear missing out on emerging opportunities
Whether you are making multi-million dollar investments in startups, banking on strategic partnerships with platforms or legacy media companies or simply want to build, you need to see the hidden patterns shaping what audiences watch, share, and create.
The Medium is your guide to understanding how AI is transforming media—so you can see the change before everyone else does.
Why is it called “The Medium”?
20th-century media theorist Marshall McLuhan argued that every new medium carries its own rules, constraints, and possibilities. Technology does not just deliver content—it shapes how content is created, shared, and experienced.
The Medium is about revealing these invisible forces at work: How AI and other emerging technologies are rewriting the relationships between creators, audiences, and content itself.
The name also nods to my Medium Shift column.
The Medium is an independent, reader-supported publication drawing on 20 years of corporate, entrepreneurial and analytical experience in digital media.
Join over 20,000 investors, executives and entrepreneurs who receive The Medium in their inbox.
How can I subscribe to The Medium?
Standard ($15/month or $180/year): 2x/week essays and insights (typically Mondays and Thursdays).
PARQOR Platinum ($499/year): Additional direct access and consulting opportunities for people who want to pay more and can afford to.
Questions after reading this FAQ? Email Andrew at andrew@parqor.com.
FAQ
I’m a past subscriber to The Medium, how do I log in to Substack?
Your email address for The Medium is the same one you used when you registered via The Information. Please follow the instructions found here to login to Substack using this email address.
If you use a different email address for your Substack subscriptions and want to transfer your existing subscription to that email address, please follow the instructions found here.
How do I upgrade to a Platinum account?
Sign in to your account on Substack and follow the instructions found here.
My email for Substack publications is different from The Medium, what do I do?
If you use a different email address for your Substack subscriptions and want to transfer your subscription to The Medium to that email address, instructions can be found here.
Can I print a PDF of your essays?
Yes. Either click on the header of an essay you have received via email, or by visiting an article on The Medium directly. You will see a the 3-dot menu (...) to the right of the Share button and select "Open as PDF." The system will then generate a formatted PDF for saving or printing.
How do I change the email address associated with my account?
Instructions can be found here or email me directly at andrew@parqor.com
How do I cancel my subscription?
To cancel a subscription (or turn-off auto-renew), you can do so in Settings by following the instructions found here or email me directly at andrew@parqor.com.
About The Medium
Why is The Medium back on Substack?
Substack now enables The Medium to deliver full video interviews, audio conversations, and traditional essays individually and collectively providing depth and context.
All subscribers will now have access to an evergreen resource with deeper insights from interviews and new ways to engage with the content.
Who Is Andrew Rosen?
I write The Medium and founded PARQOR LLC. Previously, I was a digital media executive at Viacom (MTVN, BET).
My analysis of the streaming marketplace has guided C-Suite executives and investors since 2015.
What is PARQOR?
[How to pronounce: “Paar - kor”]
PARQOR reflects the mindset of revealing hidden patterns in marketplaces.
The branding is a nod to parkour, the practice of navigating urban environments creatively and efficiently.
Can we hire Andrew for speaking engagements?
I have given talks to Burda Media trainees and journalists at the Digital-Life-Design (DLD) Conference in Munich, Germany.
You can also watch an impromptu talk I delivered after an interview with then-YouTube Chief Business Office Robert Kyncl was cancelled at the last minute.
You can also listen to my recent podcast appearances in the Articles + Appearances section.
Questions or speaking requests? Email me andrew@parqor.com.
Join the conversation
Follow me at @aagave on X/Twitter, where I have discussions and (sometimes spirited) debates with researchers, investors and other former executives about the streaming marketplace.
