A populist pivot for the HBO brand with the launch of HBO Max

With the launch of HBO Max, AT&T pivots the elite HBO brand to populism in many of the right ways

May 27, 2020

∙ Paid

Today is HBO Max's launch date, and I have already offered a few thoughts on Twitter already which I can use this new blog to expand upon them.

Initial #HBOMax impression: UX feels like a hybrid of the HBO UX & an airplane movie browsing UX. that is a compliment, implies it feels familiar. Red flag is diluting of HBO content. @iamjohnoliver was once a ba…

A populist pivot for the HBO brand with the launch of HBO Max

With the launch of HBO Max, AT&T pivots the elite HBO brand to populism in many of the right ways

This post is for paid subscribers