Member Mailing #221: Competing Advertising Models Create Conflict in the "Last Mile" of Connected TV

Amazon & Roku vs. HBO Max & Peacock standoffs reflect future of OTT device software interfaces & advertising

Jul 15, 2020

∙ Paid

Today is Peacock's launch day. Chief Matt Strauss has been a ubiquitous presence (NOTE: of the interviews with Strauss, I like Business Insider's and Deadline's), and NBCU is doing as much as it can to make up for lost marketing opportunities from the cancellation of the Olympics (remember, 25MM viewers tuned in nightly to the Rio Olympics four years ag…

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