Member Mailing #223: Does AT&T Need To Rethink Its Direct-to-Consumer Marketing for HBO Max?

No Streaming Service Now Faces Larger Questions About Its Strategic Vision Than HBO Max

Jul 28, 2020

∙ Paid

After this week's earning call and Quarterly Earnings Report, arguably no service faces larger questions about its strategic vision than AT&T's HBO Max. HBO Max seemed to hit the biggest wall this week, as its reveal that "only 5% of HBO TV subscribers who are eligible for [HBO Max] have activated so far". Back in April, I asked about the hiring of new …

Member Mailing #223: Does AT&T Need To Rethink Its Direct-to-Consumer Marketing for HBO Max?

No Streaming Service Now Faces Larger Questions About Its Strategic Vision Than HBO Max

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