Member Mailing #223: Does AT&T Need To Rethink Its Direct-to-Consumer Marketing for HBO Max?

No Streaming Service Now Faces Larger Questions About Its Strategic Vision Than HBO Max

After this week's earning call and Quarterly Earnings Report, arguably no service faces larger questions about its strategic vision than AT&T's HBO Max. HBO Max seemed to hit the biggest wall this week, as its reveal that "only 5% of HBO TV subscribers who are eligible for [HBO Max] have activated so far". Back in April, I asked about the hiring of new …