Friday Mailing #49: After Q3 2021, Does Netflix Have the AVOD Model In Its Sights?

The shift to an “hours viewed” metric from total households may be an implicit acknowledgement of the inevitable: growth must come from an AVOD model

In its Q3 2021 letter to shareholders, Netflix announced a new standard for reporting engagement, moving away from the number of accounts which viewed at least two minutes of title in its first 28 days on Netflix (emphasis in bold added):

Later in the year, we will shift to reporting on hours viewed for our titles rather than the number of accounts that …