Friday Mailing: Do Streaming Brands *Need* Their Own Sonic Versions of Netflix's "Tudum"?

I cut a section of Wednesday’s mailing about streaming services not having a “sonic” dimension to their brands like Netflix’s “tudum”. It was under the Awareness section of my walk-through of a generic conversion funnel. It was not adding to the longer essay, it's a short essay in itself, and I thought it would be worthwhile to send it today with some a…