Friday Mailing: Marketplace Disconnects Between Disney+ With Ads & Advertiser Demand
If the buzz around advertising in streaming has been sounding unusually bullish lately, blame Upfronts. They start next Monday and aim to meet or pass the “robust demand” witnessed in the 2021 Upfronts.
CEO Bob Chapek told investors on the FY Q2 2022 earnings call that advertisers have asked for a Disney+ ad tier “for years”, and added, “Our advertisers …