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Friday Mailing: Netflix, Disney+ & HBO Max face the question, "What constitutes an impression?"
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Streaming (2020-2024)

Friday Mailing: Netflix, Disney+ & HBO Max face the question, "What constitutes an impression?"

Jun 10, 2022
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The Medium from PARQOR
The Medium from PARQOR
Friday Mailing: Netflix, Disney+ & HBO Max face the question, "What constitutes an impression?"
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I recently moderated a panel discussion at the 7th Annual Cynopsis Measurement & Data Conference. It included senior executives from Nexstar Digital (below), Innovid’s TVSquared and Vizio, and we discussed who they are seeing winning the ad dollars in OTT/CTV. [1] 

The organizers recommended I show up earlier to watch previous panels to see if any themes…

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