Friday Mailing: Netflix, Disney+ & HBO Max face the question, "What constitutes an impression?"
I recently moderated a panel discussion at the 7th Annual Cynopsis Measurement & Data Conference. It included senior executives from Nexstar Digital (below), Innovid’s TVSquared and Vizio, and we discussed who they are seeing winning the ad dollars in OTT/CTV. [1]
The organizers recommended I show up earlier to watch previous panels to see if any themes…