Friday Mailing: The Vibe Shift… “It’s All Happening”

I have a new opinion piece up on The Information, "Netflix’s Best Advertising Bet Won’t Require Software". 

I argue "Let the other streamers invest in precision-targeted digital ad delivery. The old network TV model may wind up being a better fit for the market leader."

It's an angle I had not considered in "Mark My Words, We Must Imagine Other Business M…