The Medium from PARQOR

The Medium from PARQOR

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The Medium from PARQOR
Friday Mailing: Warner Bros. Discovery, “For the Fans” & The Attribution Gap
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Streaming (2020-2024)

Friday Mailing: Warner Bros. Discovery, “For the Fans” & The Attribution Gap

Aug 05, 2022
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The Medium from PARQOR
The Medium from PARQOR
Friday Mailing: Warner Bros. Discovery, “For the Fans” & The Attribution Gap
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Listening to Warner Bros. Discovery (WBD) management talk *down* previous WarnerMedia management’s approach of “for the fans” to streaming distribution, and talk *up* an “overall reach” strategy akin to growing broadcasting inventory in the 1990s under then-GE CEO Jack Welch at NBC, one had to wonder whether they see any value in a direct-to-consumer (D…

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