In Generative AI Era, Hasbro Licenses Its Own Characters. Crunchyroll’s Founder Brokers Everyone Else’s.

Hasbro's Sixth Wall licenses its characters into voice platforms and service lines. Kun Gao's AniBiz does the same for thirty anime licensors.

[Author’s Note: This short essay is free for all subscribers.

Also, there were no briefs for Unilever today. Nobody mentioned licensed IP, brand partnerships, AI or copyright on the call. Unilever is the third large brand owner after PepsiCo and P&G whose call never mentions licensed IP. Coca-Cola is the lone counterexample, betting on fandom on its pack…