Investors See More Data Transparency, Creatives See Less in Streaming
Investors are seeing more transparency with data as streaming services scale, but creatives are seeing less
With Jeff Bezos stepping down as Amazon CEO and Andy Jassy assuming the role, one question which has emerged is where Amazon Prime Video goes from here.
A key problem is, because Amazon has not been transparent with Prime video data, we know little, if anything about Amazon Prime Video. Perhaps our best window comes from this interview with an anonymous …