The Medium from PARQOR

The Medium from PARQOR

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The Medium from PARQOR
Member Mailing #252: Coopetition and Original Content Strategies in Streaming
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Member Mailing #252: Coopetition and Original Content Strategies in Streaming

Why Coopetition outcomes are best for SVODs, Amazon and Roku, but offer inherent disadvantages to emerging legacy media AVODs

Feb 23, 2021
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The Medium from PARQOR
The Medium from PARQOR
Member Mailing #252: Coopetition and Original Content Strategies in Streaming
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The term “Coopetition” (pronounced “co·op·e·ti·tion”, or co-opetition) popped up when I was writing about Amazon in last Friday’s Mic Drop, “We know more about IMDb TV than Amazon Prime Video”:

Amazon’s closest competitor is Roku with its Roku Channel, reaching 51.2MM accounts. But, they are more engaged in coopetition than competition (meaning, collabo…

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