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The Medium from PARQOR
Member Mailing #256: Amazon, NBCU, The NFL, & Addressable Advertising
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Member Mailing #256: Amazon, NBCU, The NFL, & Addressable Advertising

Does Amazon Advertising 's narrow CTV/OTT offering meet advertiser demand for targeted ads? Or, does NBCU One's Linear + CTV/OTT + Digital Video meet it better?

Mar 23, 2021
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The Medium from PARQOR
The Medium from PARQOR
Member Mailing #256: Amazon, NBCU, The NFL, & Addressable Advertising
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Key Takeaways:

  • A key question to play out from now through 2029 is how both Amazon and NBCU will sell advertisers with the buying rationales of both contextual and targeted advertising. Each offers a very different answer to that question.

  • Amazon’s answer seems narrowest but more sophisticated given its technology and first-party data

  • NBCU’s answer with N…

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