Member Mailing #258: Netflix Bets A Half-Billion on Benoit Blanc
Netflix’s $450MM bet on the Knives Out franchise is not Netflix flexing its muscle, but rather reimagining how to deliver "cultural impact" with less DTC spend
Key Takeaways
Why are the two Knives Out sequels alone worth nearly half a billion dollars to Netflix? A simple but abstract reason is: after reducing advertising spend by $432MM in 2020, Netflix is evolving its marketing model away from direct-to-consumer marketing
Netflix’s growing bets on expensive, star-driven Hollywood movies have proven to be the be…
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