Member Mailing #259: An Evolving Tension Between Data and Context in AVOD (*Updated*)
With Upfronts and Newfronts coming soon, legacy media company AVODs must navigate savvier ad buyers
Updated to include Aram Zucker-Scharff’s current title as Director for Ad Engineering in The Washington Post’s Research, Experimentation and Development groups.
Key Takeaways:
There is a looming problem for the AVOD and Connected TV marketplaces: the demand is growing for addressable advertising, but addressable advertising is often “black boxes inside b…