Member Mailing #264: Subscribers vs. Viewers in Sports Streaming

Why bundling has its limitations in streaming, especially in sports streaming

There has been an emerging, evolving discussion of the growing role of bundles in the streaming marketplace. Some of the more recent chatter has been driven by the merger of WarnerMedia and Discovery: that merger will result in a bundle of WarnerMedia and Discovery channels and streaming services. The outcome also reflects the shortcomings of AT&T’s bun…