Member Mailing #267: How "In The Heights" Moves HBO Max Closer to Netflix's Model
WarnerMedia's distribution strategy focuses on word-of-mouth with Latino audiences, and looks well past opening weekend box office to HBO Max success
Key Takeaways
WarnerMedia is effectively telling the marketplace that In The Heights cannot be evaluated only through the traditional lens of the box office.
Rather, In The Heights is a longer-term bet on word-of-mouth success in streaming and in theaters across the U.S., Latin America, and the Caribbean.
Therefore, a first-weekend failure at the box offi…
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