Member Mailing #267: How "In The Heights" Moves HBO Max Closer to Netflix's Model

WarnerMedia's distribution strategy focuses on word-of-mouth with Latino audiences, and looks well past opening weekend box office to HBO Max success

Key Takeaways

• WarnerMedia is effectively telling the marketplace that In The Heights cannot be evaluated only through the traditional lens of the box office.

• Rather, In The Heights is a longer-term bet on word-of-mouth success in streaming and in theaters across the U.S., Latin America, and the Caribbean.

• Therefore, a first-weekend failure at the box offi…