Member Mailing #268: Churn & “Consistently Good” Content

As churn becomes of greater concern to streaming services, increased content budgets & bundles may not solve for it

Key Takeaways

• With content production returning to pre-pandemic levels, streaming services will have a more predictable, steady supply of content

• But, streaming services ultimately need to produce “consistently good” content to manage churn.

• Four services are best positioned to produce the consistent cadence of good quality content to manage churn

• The rema…