Member Mailing #279: Roku & Google Bet on Programming Guides of FAST Channels

This is a major development with broad implications for linear, advertising, SVOD, and AVOD marketplaces

Programming guides of free ad-supported TV channels, or FASTs, have emerged as a default feature on OTT streaming devices from Google and Roku.

These are a major developments.

Janko Roettgers of Protocol reported last week:

Google is looking to make its Chromecast streaming device more appealing to cord cutters. The company has plans to add free TV channe…