Member Mailing #279: Roku & Google Bet on Programming Guides of FAST Channels
This is a major development with broad implications for linear, advertising, SVOD, and AVOD marketplaces
Programming guides of free ad-supported TV channels, or FASTs, have emerged as a default feature on OTT streaming devices from Google and Roku.
These are a major developments.
Janko Roettgers of Protocol reported last week:
Google is looking to make its Chromecast streaming device more appealing to cord cutters. The company has plans to add free TV channe…
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