Member Mailing #283: After Snap, Facebook & YouTube's Q3 Results, What Will Happen to Legacy Media AVODs?
Searching for clues as to how Apple's Anti-Tracking Tool is likely to impact legacy media's bets on AVOD and FAST, either directly or indirectly, in Q3 & Q4 2021.
Key Takeaways
If Snap was caught off-guard by how much it was impacted by ATT, less sophisticated legacy media AVOD platforms may be even more impacted
Snap’s, Facebook’s, and Google’s Q3 earnings offer clues to how ATT is likely to impact legacy media.
Growing advertiser demand for first-party transaction data is struggling to find competitive CTV solutio…
Keep reading with a 7-day free trial
Subscribe to The Medium from PARQOR to keep reading this post and get 7 days of free access to the full post archives.