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The Medium from PARQOR
Member Mailing #283: After Snap, Facebook & YouTube's Q3 Results, What Will Happen to Legacy Media AVODs?
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Streaming (2020-2024)

Member Mailing #283: After Snap, Facebook & YouTube's Q3 Results, What Will Happen to Legacy Media AVODs?

Searching for clues as to how Apple's Anti-Tracking Tool is likely to impact legacy media's bets on AVOD and FAST, either directly or indirectly, in Q3 & Q4 2021.

Oct 27, 2021
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The Medium from PARQOR
The Medium from PARQOR
Member Mailing #283: After Snap, Facebook & YouTube's Q3 Results, What Will Happen to Legacy Media AVODs?
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Key Takeaways

  • If Snap was caught off-guard by how much it was impacted by ATT, less sophisticated legacy media AVOD platforms may be even more impacted

  • Snap’s, Facebook’s, and Google’s Q3 earnings offer clues to how ATT is likely to impact legacy media.

  • Growing advertiser demand for first-party transaction data is struggling to find competitive CTV solutio…

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