Member Mailing #286: Premier League Bidding, Sports Streaming & "User Intent"
Key Takeaways
I recently described user intent as the difference between success and extraordinary success in legacy media and streaming.
The bidding process for U.S. rights to the Premier League is down to NBCUniversal & ESPN
Both have proven they draw linear and streaming audiences at scale, but each offers different advertising solutions
Advertiser deman…
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