Member Mailing #286: Premier League Bidding, Sports Streaming & "User Intent"

Key Takeaways

• I recently described user intent as the difference between success and extraordinary success in legacy media and streaming.

• The bidding process for U.S. rights to the Premier League is down to NBCUniversal & ESPN

• Both have proven they draw linear and streaming audiences at scale, but each offers different advertising solutions

• Advertiser deman…