Member Mailing: "Aggregate Audience" in Sports Streaming & Why More Deals = More Consumer Confusion

Key Takeaways

• Over the past two weeks, there has been a flurry of deals and developments in sports streaming 
  

• But, streaming is not (yet) a one-to-one replacement for linear distribution of sports broadcasts
  

• The flurry of recent streaming deals suggest it may never be
  

• This has implications for both recent sports streaming deals and recent speculation on ESP…