Member Mailing: "Aggregate Audience" in Sports Streaming & Why More Deals = More Consumer Confusion
Key Takeaways
Over the past two weeks, there has been a flurry of deals and developments in sports streaming
But, streaming is not (yet) a one-to-one replacement for linear distribution of sports broadcasts
The flurry of recent streaming deals suggest it may never be
This has implications for both recent sports streaming deals and recent speculation on ESP…
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