The Medium from PARQOR

The Medium from PARQOR

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The Medium from PARQOR
The Medium from PARQOR
Member Mailing: Applying the Disney Interactive Precedent to Comcast & EA
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Streaming (2020-2024)

Member Mailing: Applying the Disney Interactive Precedent to Comcast & EA

May 25, 2022
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The Medium from PARQOR
The Medium from PARQOR
Member Mailing: Applying the Disney Interactive Precedent to Comcast & EA
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I have a new opinion piece up on The Information, The Upfronts Model Isn’t Dead Yet.

I wrote about how even the networks concede that the upfronts model is essentially obsolete in an increasingly digitized ad marketplace. But presentations and handshake deals still answer questions for advertisers that algorithms cannot.

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