Member Mailing: Comparing Netflix & HBO Max Conversion Funnels
Now-former WarnerMedia CEO Jason Kilar’s farewell tour has revealed new details about HBO Max’s conversion funnel (I wrote about one of those details, the championing of product channel fit, on Monday).
In particular, his interviews with Bloomberg’s Lucas Shaw and Puck’s Matt Belloni offered some data points into the HBO Max conversion funnel for AVOD (…
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