Member Mailing: Consumer Data May Be Too Complex for Media's DTC Models

First, as you can see above, I have rebranded this newsletter to The Medium. It's the same newsletter focused on three to four key trends per quarter, but it is now oriented a bit more narrowly.

As you may have figured out, the new branding is a nod to Marshall McLuhan's "The medium is the message", and a reflection of my focus on the moving pieces of me…