Member Mailing: Disney's Complex Path to Higher ARPU
Amazon CEO Andy Jassy recently wrote to shareholders that "Lord of The Rings: The Rings of Power is one of a number of “unique benefits” to “make Prime even better for members”. In other words, the measure of success for The Rings of Power will be in sales of Prime memberships and retail sales.
Or, presumably, that is the case. We do not know because Am…