Member Mailing: Does $115B+ in Content Spend Reflect Inelastic Demand? Or Marketing Challenges in Streaming, Instead ?
Key Takeaways
Marketing is emerging as a pain point in direct-to-consumer models in 2022, and streaming is not immune
Not even Netflix is immune, something we learned from Nielsen's latest The Gauge
A big emerging question is how the seemingly inelastic demand for content from streamers reconciles with that pain point
What we perceive as inelastic demand ma…
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