Member Mailing: If Streaming Growth *Is* Slowing, What Will Advertisers Buy In CTV?

Key Takeaways

• The Connected TV ad marketplace has transformed from a growth story into a story about growing risk for all participants

• AVODs and FASTs need higher CPMs from CTV and are betting on them for revenue growth

• One implication is ad buyers seem not to currently value CTV inventory at the prices ad sellers offer.

• Reach is a challenge: the average ca…