Member Mailing: If Streaming Growth *Is* Slowing, What Will Advertisers Buy In CTV?
Key Takeaways
The Connected TV ad marketplace has transformed from a growth story into a story about growing risk for all participants
AVODs and FASTs need higher CPMs from CTV and are betting on them for revenue growth
One implication is ad buyers seem not to currently value CTV inventory at the prices ad sellers offer.
Reach is a challenge: the average ca…