Member Mailing: Walmart+, Paramount+ & Customer Data Platforms (CDPs)

Since Monday’s mailing, Walmart+ and Paramount+ announced an exclusive streaming deal. “Exclusive” means Paramount+ “wanted to launch exclusively to get full marketing attention” according to CNBC’s Alex Sherman, and there will likely be more partnership announcements to follow. 

The Paramount+ Essential subscription (the ad-supported tier) will be avail…