Mic Drop #25: Who *is* the target customer for AVOD?

Peacock's complicated, three-tiered value proposition is not unusual in the AVOD marketplace

I recently dove into the road ahead for NBCU’s Peacock in Mic Drop #23: "The Office" on Peacock Is No Longer in Nielsen Ratings (2.0).

This week I want to use Peacock to highlight how value proposition design raised questions back in January 2020 that are now playing out in the weeks leading up to May’s Newfronts and Upfronts.

In that mailing, my read o…