Mic Drop #32: Netflix.Shop Solves More for Netflix Than Commerce

How The PARQOR Hypothesis & Malcom Gladwell's "Hush Puppy Boom" case study help to explain Netflix's new commerce strategy

It’s been an unusually Netflix-heavy news week. So, this week’s PARQOR mailings will end up being unusually Netflix-heavy.

A week after reporting confirmed that Netflix has been exploring a gaming service (which I wrote about in Member Mailing #266: Netflix & Verizon Test Bundling Streaming with Gaming), Netflix announced Netflix.shop, an online store th…