Mic Drop #33: Prime Day Is a ”Massive Dry Run” Towards Amazon Channels Bundling
What Nielsen's new "The Gauge" tells us about the future of bundling
Nielsen released its “The Gauge” yesterday, and there is plenty of chatter about it (including from Netflix’s Co-CEO Reed Hastings, and WarnerMedia CEO Jason Kilar).1
I think the statistic that sticks out most is how 8% of Streaming behavior comes from Other Streaming, which Nielsen methodology defines as “any high bandwidth (video) streaming to the telev…