Mic Drop #33: Prime Day Is a ”Massive Dry Run” Towards Amazon Channels Bundling

What Nielsen's new "The Gauge" tells us about the future of bundling

Jun 18, 2021

∙ Paid

Nielsen released its “The Gauge” yesterday, and there is plenty of chatter about it (including from Netflix’s Co-CEO Reed Hastings, and WarnerMedia CEO Jason Kilar).1

The Gauge Nielsen's Total TV and Streaming Snapshot

I think the statistic that sticks out most is how 8% of Streaming behavior comes from Other Streaming, which Nielsen methodology defines as “any high bandwidth (video) streaming to the telev…

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