Mic Drop #34: Apple TV+ & Churn
With churn rates estimated to be at 16%, why is Apple betting on a paywall for TV+ *now*?
Starting July 1st, the $4.99 paywall for Apple TV+ officially goes up for everyone except:
anyone who buys and activates an Apple device before June 30, 2021 qualifies for a free one-year trial, or
anyone who buys and activates an Apple device on July 1, 2021 or later will qualify for offers of 3 months free Apple TV+.
According to data from Antenna, Ap…
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