The Medium from PARQOR

The Medium from PARQOR

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The Medium from PARQOR
Mic Drop #34: Apple TV+ & Churn
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Mic Drop #34: Apple TV+ & Churn

With churn rates estimated to be at 16%, why is Apple betting on a paywall for TV+ *now*?

Jun 25, 2021
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The Medium from PARQOR
The Medium from PARQOR
Mic Drop #34: Apple TV+ & Churn
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Starting July 1st, the $4.99 paywall for Apple TV+ officially goes up for everyone except:

  • anyone who buys and activates an Apple device before June 30, 2021 qualifies for a free one-year trial, or

  • anyone who buys and activates an Apple device on July 1, 2021 or later will qualify for offers of 3 months free Apple TV+. 

According to data from Antenna, Ap…

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