Mic Drop #37: discovery+ vs. Creator Economy
A digital-first launch of Magnolia Network *should* help discovery+ grow. But the Gaines' direct-to-consumer relationships are more offline than online.
There has been a somewhat subdued publicity push for yesterday’s launch of Magnolia Network, including this long profile of Chip and Joanna Gaines in The Hollywood Reporter.
The whole article is worth a read. The question I had after reading it was best said by Chip Gaines, himself:
“We couldn’t have chosen a worse time to have done this,” Chip acknowle…
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