Mic Drop #37: discovery+ vs. Creator Economy

A digital-first launch of Magnolia Network *should* help discovery+ grow. But the Gaines' direct-to-consumer relationships are more offline than online.

There has been a somewhat subdued publicity push for yesterday’s launch of Magnolia Network, including this long profile of Chip and Joanna Gaines in The Hollywood Reporter.

The whole article is worth a read. The question I had after reading it was best said by Chip Gaines, himself:

“We couldn’t have chosen a worse time to have done this,” Chip acknowle…