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The Medium from PARQOR
Mic Drop #42: Is Spotify Pivoting Away from Expensive Talent Deals?
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Streaming (2020-2024)

Mic Drop #42: Is Spotify Pivoting Away from Expensive Talent Deals?

Spotify may see more growth in podcasts with Anchor & the Creator Economy than with Hollywood talent & exclusive original content

Sep 03, 2021
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The Medium from PARQOR
The Medium from PARQOR
Mic Drop #42: Is Spotify Pivoting Away from Expensive Talent Deals?
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Both The Verge and Business Insider have delivered a one-two punch of an unusual level of transparency into Spotify’s podcast business recently.

Ashley Carman of The Verge has a must-read piece on how “Joe Rogan, confined to Spotify, is losing influence”. It is “a data investigation” that lays out “the powerful podcaster’s influence has waned since he we…

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