Mic Drop #45: A Dotdash Future for Chip & Joanna Gaines?

The Magnolia brand is surprisingly positioned to A/B test its DTC future through *both* IAC's acquisition of Meredith Corp. & the Warner Bros. Discovery merger

Last night Jeffrey Trachtenberg of The Wall Street Journal reported:

IAC/InterActiveCorp. is in advanced talks to acquire magazine publisher Meredith Corp., owner of brands including People and Better Homes & Gardens, according to people familiar with the situation, in an effort to build more scale in online publishing.

The deal, which is expected to be v…