Monday AM Briefing #59
The stories and trends in OTT streaming you *need* to know for this morning & the week ahead
A Short Essay on NBCU, Ad Buying & The Olympics
I’ve been watching The Olympics via Peacock so far, as I cut the cord over a year ago.
NBC executives were reported to be betting that pent-up demand following last summer’s postponement will drive higher viewership and turn around recent ratings declines.
There was certainly greater demand from advertisers…