The Medium from PARQOR

The Medium from PARQOR

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The Medium from PARQOR
The Medium from PARQOR
Monday AM Briefing #59

Monday AM Briefing #59

The stories and trends in OTT streaming you *need* to know for this morning & the week ahead

Jul 26, 2021
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The Medium from PARQOR
The Medium from PARQOR
Monday AM Briefing #59
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A Short Essay on NBCU, Ad Buying & The Olympics

I’ve been watching The Olympics via Peacock so far, as I cut the cord over a year ago.

NBC executives were reported to be betting that pent-up demand following last summer’s postponement will drive higher viewership and turn around recent ratings declines.

There was certainly greater demand from advertisers…

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