Monday AM Briefing: A Data-Driven Misperception of Connected TVs
Nielsen's story that streaming had finally surpassed both cable and broadcast viewing according to its proprietary The Gauge got a lot of press last week. One problem with it is the research has told a different story for the past six years: Parks Associates reported back in 2016 that Internet video over-took broadcast video and accounts for the lion’s …
Keep reading with a 7-day free trial
Subscribe to The Medium from PARQOR to keep reading this post and get 7 days of free access to the full post archives.