Monday AM Briefing: Connected TV Advertising May Be Evolving Away from "Four-Dimensional Chess"

Back in June, I had the opportunity to attend the annual IAB Video Leadership summit. My main takeaway from my many conversations there - and there were many other takeaways - is that Connected TV (CTV) advertising has become “four-dimensional chess”. 

You may have noticed I have since written less on the topic I’ve labeled “The 200 vs. The 10 Million”, …