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Monday AM Briefing: Consumers & CTV Advertisers vs. Publisher "Walled Gardens"
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Streaming (2020-2024)

Monday AM Briefing: Consumers & CTV Advertisers vs. Publisher "Walled Gardens"

Jun 06, 2022
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The Medium from PARQOR
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Monday AM Briefing: Consumers & CTV Advertisers vs. Publisher "Walled Gardens"
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Correction: I wrote earlier "That story started with 10MM e-commerce advertisers moving their spend into CTV back in 2017, and with the objective of disrupting these 200 “retail-cartel” advertisers in the U.S. But the growth of CTV spend is now being driven by both sets of advertisers, and that is a story that is also not about advertising." But Connect…

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