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The Medium from PARQOR
Monday AM Briefing: Content Isn't King Because Culture Is "A Very Shallow Ocean"
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Streaming (2020-2024)

Monday AM Briefing: Content Isn't King Because Culture Is "A Very Shallow Ocean"

Feb 14, 2022
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The Medium from PARQOR
The Medium from PARQOR
Monday AM Briefing: Content Isn't King Because Culture Is "A Very Shallow Ocean"
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In last Friday's mailing, I argued that Disney+ domestic growth of 2MM subscribers via a Hulu Live bundle suggests why marketing - and not content - may be king in streaming:

Disney's "North Star" is also in understanding the types of pricing and other incentives a consumer needs to both sign-up and also not churn out. That is not only a question of cont…

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