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The Medium from PARQOR
Monday AM Briefing: Don't count Nielsen out of the future for Connected TV
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Monday AM Briefing: Don't count Nielsen out of the future for Connected TV

Jun 20, 2022
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The Medium from PARQOR
The Medium from PARQOR
Monday AM Briefing: Don't count Nielsen out of the future for Connected TV
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In Netflix, Disney+ & HBO Max face the question, "What constitutes an impression?", I wrote “there may be real value in the impressions data from [Connected TV (CTV)] streaming; but, that data will have limited upside without the ability to tie it to individuals within households.”

I learned at the Cynopsis Measurement & Data Conference earlier this mont…

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