Monday AM Briefing: Don't count Nielsen out of the future for Connected TV
In Netflix, Disney+ & HBO Max face the question, "What constitutes an impression?", I wrote “there may be real value in the impressions data from [Connected TV (CTV)] streaming; but, that data will have limited upside without the ability to tie it to individuals within households.”
I learned at the Cynopsis Measurement & Data Conference earlier this mont…
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