Monday AM Briefing: If You're Still Wondering Why Netflix Went With Microsoft & Xandr
Five days later, it still seems like Microsoft was a bit of “a head-scratcher” for Netflix’s advertising partner.
Xandr, the programmatic video ad platform acquired from AT&T in December 2021, is not a competitive platform in video advertising (tech-savvy WarnerMedia executives passed on it as a back-end for HBO Max with Ads).
So why was Microsoft the bes…
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