Monday AM Briefing: If You're Still Wondering Why Netflix Went With Microsoft & Xandr

Five days later, it still seems like Microsoft was a bit of “a head-scratcher” for Netflix’s advertising partner.

Xandr, the programmatic video ad platform acquired from AT&T in December 2021, is not a competitive platform in video advertising (tech-savvy WarnerMedia executives passed on it as a back-end for HBO Max with Ads).

So why was Microsoft the bes…