The Medium from PARQOR

The Medium from PARQOR

Share this post

The Medium from PARQOR
The Medium from PARQOR
Monday AM Briefing: If You're Still Wondering Why Netflix Went With Microsoft & Xandr
Copy link
Facebook
Email
Notes
More
Streaming (2020-2024)

Monday AM Briefing: If You're Still Wondering Why Netflix Went With Microsoft & Xandr

Jul 18, 2022
∙ Paid

Share this post

The Medium from PARQOR
The Medium from PARQOR
Monday AM Briefing: If You're Still Wondering Why Netflix Went With Microsoft & Xandr
Copy link
Facebook
Email
Notes
More
Share

Five days later, it still seems like Microsoft was a bit of “a head-scratcher” for Netflix’s advertising partner.

Xandr, the programmatic video ad platform acquired from AT&T in December 2021, is not a competitive platform in video advertising (tech-savvy WarnerMedia executives passed on it as a back-end for HBO Max with Ads).

So why was Microsoft the bes…

Keep reading with a 7-day free trial

Subscribe to The Medium from PARQOR to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Andrew A Rosen
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More