Monday AM Briefing: In India and the U.S., Disney Rethinks The Economics of Sports Streaming

Jul 11, 2022

∙ Paid

Longtime readers of PARQOR will be familiar with my argument that Disney is likely running an A/B/C/D test of Disney+ bundles across different regions (NOTE: on the Substack archive). Those four tests are:

Test A (U.S. only): Bundle of Disney+, Sports (ESPN+), and vMVPD (Hulu + Live) and/or adult audience content (Hulu)
Test B (Latin America): Bundle of D…

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