Monday AM Briefing: In India and the U.S., Disney Rethinks The Economics of Sports Streaming

Longtime readers of PARQOR will be familiar with my argument that Disney is likely running an A/B/C/D test of Disney+ bundles across different regions (NOTE: on the Substack archive). Those four tests are:

• Test A (U.S. only): Bundle of Disney+, Sports (ESPN+), and vMVPD (Hulu + Live) and/or adult audience content (Hulu)

• Test B (Latin America): Bundle of D…