Monday AM Briefing: Incoming Warner Bros. Discovery Leadership Meet HBO Max's Purchase Funnel
On Wednesday I built the Member Mailing - Comparing Netflix & HBO Max Conversion Funnels - around an opinion column from Marketing Week’s Mark Ritson that argued (emphasis in bold mine):
Netflix is testing a stricter approach to passwords and subscription. Not because they have suddenly become mean spirited or more authoritarian. But because their funnel…
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