The Medium from PARQOR

The Medium from PARQOR

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The Medium from PARQOR
The Medium from PARQOR
Monday AM Briefing: Incoming Warner Bros. Discovery Leadership Meet HBO Max's Purchase Funnel
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Streaming (2020-2024)

Monday AM Briefing: Incoming Warner Bros. Discovery Leadership Meet HBO Max's Purchase Funnel

Apr 18, 2022
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The Medium from PARQOR
The Medium from PARQOR
Monday AM Briefing: Incoming Warner Bros. Discovery Leadership Meet HBO Max's Purchase Funnel
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On Wednesday I built the Member Mailing - Comparing Netflix & HBO Max Conversion Funnels - around an opinion column from Marketing Week’s Mark Ritson that argued (emphasis in bold mine):

Netflix is testing a stricter approach to passwords and subscription. Not because they have suddenly become mean spirited or more authoritarian. But because their funnel…

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