Monday AM Briefing: More on Paramount+'s "Hard Bundles", (Members only: Yuga Labs Acquires CryptoPunks & Meebits IP from Larva Labs)
I wrote a bunch last week about Paramount Global's decision to build "hard bundles". In thinking more about it - because it is a significant tactical move to drive scale - I'm not sold we have a solid definition of what a "hard bundle: is because we don't have the "ins and outs of the deal".
This was a point made to me by former NBCU executive Salil Dalvi