Monday AM Briefing: Netflix & YouTube sell niche at Upfronts
In Q2 2023, PARQOR will be focusing on three trends. This essay covers "'The definition of scarcity is continuously evolving away from linear and towards walled gardens.”
To remind you, PARQOR identifies a few key trends each fiscal quarter that reveal the most important tensions and seismic shifts in the media marketplace. Must-read stories or market de…